This is some text inside of a div block.

Where to begin to build your brand

Your personal brand isn't just a logo, colors or type of font you use, but the lasting experience you leave with your borrowers. It’s your personality, values, experience and expertise in the mortgage industry. Your personal brand should be a consistent representation of what people are going to get every time they interact with you (either face-to-face or online).

Where to begin to build your brand

Lay the Foundation You're never too small to start social media. Getting the word out about you has to be non-stop. What better way to get your name out there is word of mouth via Instagram, Facebook, Tik Tok, etc..

Business & Values The most important virtue a buyer are looking for is integrity, connection, impact and your great knowledge of the industry. Being consistent with hard work and showing off those virtues.

Deliver your value consistently One great way to help people remember you or refer you to other buyers is your personality. Focus on quality and consistency in all of your social media content. Show off what you're able to deliver (include testimonies, happy buyers, etc..

Tell everyone you know about your brand

Once you've established an online presence it's important to maintain that presence with virtual business cards, blogs, vlogs and other digital avenues. Building a personal brand is worth the effort and will absolutely grow your business when people know who you are, exactly what you do, and why they want to work with you.

Image credit: RODNAE Productions from Pexels

How To Use Your Home Equity To Purchase A Second Home

Can you use a home equity loan to buy another house? The short answer is yes, although the advantages and disadvantages of this course of action may depend on what the second property is used for.

Read more
Do You Need To Sell Your Home To Buy Your Next One

The real estate industry is changing, however, and there are new ways to go about buying a house before selling, or conducting both processes simultaneously.

Read more
How your Annual Mortgage Review Could Save You Thousands

A mortgage review is similar to applying for a mortgage in the sense that a mortgage expert will work with you to examine your credit, your income, and your current financial situation.

Read more